Young athletes are training harder than ever. They're competing, going through massive physical changes, and building habits that will last a lifetime. Yet most are getting zero structured nutrition support.
Here's what that costs them:
- Up to 20% of junior athletes experience bone stress injuries — directly linked to under-fuelling. You're watching athletes get injured when it's preventable.
- Under-fuelling is the leading cause of fatigue and illness. Your athletes hit walls mid-season they shouldn't be hitting. They get sick during competition. They plateau when they should be progressing.
- Habits formed at 12-17 stick for life. What your athletes learn about nutrition now shapes their athletic career for decades.
Most academies and clubs know this is a gap. But building a structured nutrition program takes expertise, time, and resources your volunteers probably don't have.
That's where STRIVE comes in.